Across every industry – meeting and event coordinators are some of the hardest working people out there. They’re expert planners and communicators, and ultimately they’re responsible to create experiences that bring the client’s vision, to life.
In our latest eBook, we dove into what it takes to be a modern event coordinator and discovered a few things that set the best #eventprofs above the rest. These are the top 10 event coordinator tips that they never taught you in school.
1. Become Best Friends with Data
Every decision you make can and should be backed by data. That means you need to identify ways to quantify and learn from your efforts as a planner.
Start by experimenting with measuring NPS and implement surveys that go beyond opinions and anecdotes. Use quantifiable metrics to determine that the decisions you’re making are having a real effect.
Having good data is valuable beyond just giving you the ability to iterate and design better events each time. It empowers you to negotiate and push back when clients have ideas that you can prove never worked in the past.
2. Creativity is Key
Communicator. Check… Organizer. Check… Artist?
We put the time and effort into event design because experience matters. Stay creative by looking for inspiration outside of the events world.
Lean on your creative partners like A/V providers, furniture suppliers, and designers that are responsible for the visual appeal of your event. Challenge them and be deliberate about every design detail.
Lean on your creative partners like A/V providers, furniture suppliers, and designers
3. Unleash Your Inner Anthropologist
Managing events in cities across the country or across the globe means having an understanding for the culture and people in that city. Planning an event in LA? You better have a good grasp on the traffic situation. Consider the nature and demographic makeup of the city your event is in, to avoid any serious oversights.
When choosing a destination be conscious about the message it sends. Work with the CVB in the area to tie the culture of the community into the themes of your destination event.
4. Pics or It Didn’t Happen
How do you know that you’ve designed a memorable event? One way is to find out if attendees are sharing photos or using your event hashtag on social.
Design your event in a way that encourages interaction on social media. For example, create a pop-up photo booth, or paste the Instagram logo throughout the venue as a call to action.
When considering event design, remember that everything at your event is a backdrop for a photo. Think of the visual elements that would get you to stop and take a photo and incorporate them into your event.
5. List it and Love It
If you’re reading this, you probably love to think in terms of checklists, bullet points, and action items.
But that might not be the case for everyone involved in the planning process. When delegating tasks, ask your team to rephrase what’s being asked in the form of a list to ensure that absolutely nothing is being misunderstood.
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